What Is Personal Branding

Personal Branding Kian Investing

Kian Investing Group is an accelerator and active in the stock market by presenting authoritative scientific articles inThe field of Personal Branding

Personal Branding

People often talk about wanting to improve their personal brand. You undoubtedly know what a business brand is – we refer to brands regularly whenever we discuss influencer marketing. But you probably don’t think much about having a brand yourself. The idea of “personal branding” is unusual to most people. But in this online era, where things, both good and bad, last forever on the internet, personal branding can be considered more important than ever

Have you ever Googled your name? Obviously, you may find that other people share your name. But when you do see items that mention you, do they show what you want the world to see? Or should you “massage” your online record to make it more acceptable, and present you in a more favorable light

What is Your Personal Brand

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes

You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed

Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online

Why Would You Want a Personal Brand

Your personal brand can be vital to you professionally. It is how you present yourself to current and potential clients. It gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way

It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even pubic people they have never met personally

This is particularly evident at election time. While many people seek out candidates’ views on issues important to them, other voters have less interest in the process. Instead, they vote for a name they recognize. It comes as no surprise that candidates with strong personal brands succeed in politics, regardless of their political views or beliefs. Regardless of your opinion on Donald Trump as a president, for instance, you can’t deny that he has built a strong personal brand, which helped encourage many people to give their vote to him

Why is Personal Branding Important

You need to create a strong personal brand if you want to be considered influential. Your personal brand helps you stand out from everybody else. You can use your personal brand to demonstrate your knowledge and skills about your areas of expertise

In many ways, your personal brand is what makes you memorable. It is your personal brand that helps you stand out from the thousands of other people like you

Millennials, in particular, have a distrust of advertising. 84% of millennials trust neither the advertisements nor the brands that create them. Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much